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‘Career Women Make Bad Mothers’ Campaign Scrapped January 10, 2010

Posted by bitchwantstea in News.
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When the Outdoor Advertising Agency came up with a plan to create awareness for their medium using controversial billboards, they didn’t realise just how effective it would prove to be.

The adverts – displayed on the side of buses, stating ‘Career Women Make Bad Mothers’- were condemned by hundreds on the Mumsnet website as “crass and stupid”, causing the OAA to scrap the campaign.

The posters were designed by the Beta agency.  Strategy head Sharon Johnson stated they were intended to spark debate, and did not represent the opinion of the agency or the campaign organisers.

Hmm.  Not so much a debate.  More a smouldering ball of rage…

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