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Pubs To Get Sex And The City Treatment February 2, 2010

Posted by bitchwantstea in Film / TV, Food.
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Forget “2 for 1” drinks deals or flashing you’re boobs for a pint – they’re soooo old hat.  What ladies really want from a pub is fresh flowers, free toiletries, and large wine glasses – at least, according to Greene King Pub Partners.

The pub chain is has declared it is aiming to attract more “Swags” – “Sassy, Wise and Grown Up” women over 35, with a range of new measures in its establishments.  This includes providing glossy magazines, better quality coffee, and making, er, facebook pages.

“It’s not rocket science but pubs really need to look at themselves with fresh eyes and see where they can tap into this very lucrative market,” said Caroline Hollings, the director of recruitment and training for Pub Partners.  “Typically pubs generally target mainly men, under 25’s and families and we need to redress the balance.”

Here’s an idea to attract more women – stop using stupid terms like “swags.”

But what do you think, BWT readers?

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