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Primark Criticsed for ‘Premature Sexualisation’ of Children April 15, 2010

Posted by bitchwantstea in Fashion / Beauty, Sex / Relationships.
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Primark has fallen into hot water again, and this time it’s not for allegations on child labour.

The clothing chain has recently withdrawn sale of its padded bikini tops aimed at girls as young as seven.

The £4 bikini sets came in candy pink with gold stars and black with white polka dots.

The Children’s Society criticised Primark for “premature sexualisation and unprincipled advertising”.

The retailer apologised to customers for “causing offence” and said it would donate profits to a children’s charity.

Primark, which is well-known for its heavily discounted brands, has 138 UK stores and 38 in Ireland.

It is the latest chain to face criticism over products considered too adult for youngsters.

Asda has been singled out for a push-up bra aimed at young girls, and Tesco withdrew a pole-dancing kit from its toys section.

Sad, but not surprising…

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